REDKEN NBT 2018 Reunion

Matthew Tyldesley September 12, 2018

It’s been an entire year since I had won Redken’s NBT (Next Big Thing) 2017 hair color contest along with five other winners and spent an entire fun filled week together in Los Angeles. We have managed to watch each others successes through social media and stay in contact through group chats.

I've stayed in close contact with last years winners and have watched their growth in the last year on social and group chats. We had really bonded and really wanted to spend time together. It was a reunion and amazing two days spent with fellow Redken artists, Kyle Pinneo, Nikki Diedrich, Aundreya Shae Rich, Woodward Bartlett and Cheryl Bakke.

I arrived in sunny, Los Angeles Wednesday evening and was hosted in downtown at the Intercontinental Hotel. The interncontinental is the second tallest in LA at a grand total 70 stories high in the sky. That evening I met the 2018 winners on the rooftop bar for a cocktail.

Selfie with NBT 2018 winner Brittany VanDyke

The next morning I awoke to ready for Venice Beach with my buddies. After a 45 minute Uber ride we found a restaurant on Venice Beach for brunch and bloody marys at Candle Cafe & Grill.

Afterwards we layed out for three hours enjoying the sun and surf. lots of people watching and really reconnecting after a busy year. We took lots of photos and enjoy the ocean’s monstrous waves. Ate mango and watermelon from a beach vendor while lastly walking the strip and checking out the local businesses.

selfie with Kyle who is also a 2018 winner!

Afterwards we got boarded back into Uber and headed back to the hotel for a two hour rest and to ready for the big rooftop party in Beverly Hills.

with Bangstyle’s Ashlee Levitch and Lori Balsamian

We arrived in style from Uber at SIXTY Beverly Hills and entered the elevators to the private rooftop Redken/NYX party. We arrived to see our work on the walls along with video projection of everyone that attended projected on the screen above the pool. We had an exclusive cocktail menu and were served light appetizers.

this years NBT winners Karla Valenzuela & Bri-Anna Burkley

my work model: Alexis Gibson make up: Isidro valenica Photography/styling: Genna Yussman Greene

The appetizers were not enough and we were starving so afterwards we went to Quarters for Korean BBQ.

I am so thankful to Redken and to all the artist involved and to all the cool people I got to meet. This was an amazing experience I hope to experience in the future again. Stay humble my friends.

America's Beauty Show: Backstage REDKEN

Matthew Tyldesley May 16, 2018

America's Beauty Show or ABS for short is a beauty expo that takes over the McCormick convention center with three days of madness by the beauty industry. Manufacturers of hair products, goods, tools and equipment show up to compete for a hairdresser's attention and hard earned bucks but common were hairstylists so we love to spend it on hair stuff.

Complete With models, mannequins, hair stars of the industry and nightly events, ABS will keep you on your toes and running on andrenaline and excitement. You will leave feeling inspired, energized and ready to kick some hair butt but if you work the show you are ready to crash.

I can't say enough good things about working backstage my first ABS show. I had the pleasure of being lead again for Lindsey Olson and this time accompanied by Redken artist, Michelle Monday. This was Michelle's first show so it was even more special.

Show time Selfie with Redken artist, Lindsey Olson

I arrived early for prep which was in make shift model rooms in the back of McCormick's convention center. You would be surprised at how amazing everyone that works the convention center can clean up the space like no other. It's like a post-apocalypytic hair show before he first attendees arrive. The model room is spaceous compared to our last venue each area a different program with different Redken Artist.

finishing touches Ellen observed by Parnelli and Jill

Being apart of the Redken tribe is like being part of a family only everyone does hair. So every so often I get to see some familiar faces and new ones.

Lindsey facilitating a color technique for a captive audience

This ABS would be a first of many new experiences created by Redken. We did "hands on" experiences at the Redken show booth ranging from haircutting, to styling to hair color placement. Programs ran 45 minutes and were a first come first serve basis complete with tools for the attendee to experience an NYC Redken Exchange experience. Each hour Redken styled models and dancers swarmed the Redken booth around a faux NYC subway complete with street dancing and drum players. The energy was alive and overwhelming.

first ever hands on training at the Redken booth

Each hour Redken styled models and dancers swarmed the Redken booth around a faux NYC subway complete with street dancing and drum players. The energy was alive and overwhelming.

Selfie time with Michelle and Ellie the mannequin

With three show days, call times were early and the days ranged from 12-14 hours. We had ample mannequins from our last show and new ones that we tweaked the cuts and styling on.

morning pic with Redken artist, Twylla and Noah Jon Woehrel

I saw so many of my artist friends that work for other companies. The show room was so loud it was hard to hear yet alone keep your attention span. (I'm pretty sure a lot of us artist/hairdressers folks have some for of AAD.) haha, but it was high energy and exciting.

we fancy Michelle and Lindsey ready to rock "Beyond Brunette"

posing with Beauty Launchpad editor Alyson Kerr

these rockstars Artists Tim Cowan and Jill Leitz

Selfie with Redken artist Michelle Monday

I ran into Esthetica Magazine editor, Sergi Bencells. He asked if I would do a quick tutorial which I creating a whimsical fun style.

my inspirational look I created for Esthetica

backstage is the life!! With Michelle and Lindsey

knocking out these mannequins with Lindsey

Jackie Litscher, Evie Rivera-Peterson and Sam Villa

ABS was a blast that I will never forget I look forward to the opportunity to work it in 2019. Next stop see you at Premier Orlando. With three show days, call times were early and the days ranged from 12-14 hours. We had ample mannequins from our last show and new ones that we tweaked the cuts and styling on.

Selfie with Redken artist and NAHA 2018 Men's Finalist Jamie DiGrazia

hair friends Dilek Onur-Taylor and Chrystofer Benson

ABS was a blast that I will never forget I look forward to the opportunity to work it in 2019. Next stop see you at Premier Orlando.

With three show days, call times were early and the days ranged from 12-14 hours. We had ample mannequins from our last show and new ones that we tweaked the cuts and styling on.

BTS video America's Beauty Show (ABS) 2018 Backstage Redken. MCCormick Center, Chicago, Illinois

Chicago you been swell until next time. Beyond grateful for the many opportunities.

xoxo @hairbymatt

Shades EQ Pastel Pink N Peachy

Matthew Tyldesley January 9, 2018

So excited when a new color line is launched by Redken. Especially these new Shades EQ gloss Pastels.

My client, Karen wanted to experiment with pink hair of sorts and I had mentioned the introduction of new pastel hues by Redken in Shades EQ Glosses. — My client, **Karen** wanted to experiment with pink hair of sorts and I had mentioned the introduction of new pastel hues by **Redken in Shades EQ Glosse**s.

She was game for anything and since she was already a blonde I thought this would be a great opportunity. I decided to lighten her up just a bit so I did a foiled highlight with some heavy balayage lightening on the ends using Redken Flashlights combined with pH Bonder along with Colortrak Long foils.

After processing, treating the hair with #2 in pH Bonder and shampooing I did a flash tone at the shampoo bowl using 09T in Shades EQ Glosses.

I dried the hair then proceeded to mix up Shades EQ pastels Pink and Peach.

I applied the peach zone in her root area and alternated between pink and peach through the ends of her entire head on Colortrak Meche Strips. Processed at room temperature for 25 minutes. Shampooed and conditioned proceeded by styling.

Shades Pastels processing on Colortrak Meche

I round brushed Karen's hair with Pillow Proof Primer spray followed by Guts 10. Afterward I spiral curled the hair with the Sam Villa curling wand and Iron Shape 11. The color lasted about 4 weeks and head a beautiful, sheer rose gold finish.

Unique

Matthew Tyldesley December 20, 2017

I have some pretty amazing friends in the beauty industry. My friend and make up artist, Bethany Hood asked if I was interested in a fashion and beauty photoshoot with photographer, Chelsea Marrin. I course I say yes I had not had the chance to work with Chelsea and I was excited when they sent me the vision board.

They wanted lots of texture and volume, warm hair tones that contrasted with dark hair color and heavy fringes.

Wardrobe would be original designs made by Gunnar Deatherage. I quickly pulled from my arsenal of hair pieces and wigs to create several looks. I precut a couple bobs with strong fringes and set a couple with either a texture iron or curling iron. I colored a couple hair pieces as well.

fringe benefits...custom bang attachments

The photoshoot was set early on a gorgeous sunny day at Clay Cook's studio. Lots of snack were present and random tunes played in the background as Bethany and I readied both models. Initial fittings were done on the models before hand and hair and make up were combined to compliment each look. Sadie Ann Miller and Mei Li Zheng were the lovely models booked.

For this look on model Sadie, I used a custom wig colored with a soft peach highlights mixed with dark tones of which I secured to her head. I then used really small hair pads I place on her top sides and lightly backcombed the hair before covering the pads entirely and secure with hair pins. I strategically placed random section of hair across her forehead and highly teased the ends before spray Redken's Quick Dry 18.

Make up consisted of a green lip and soft cat eye with enhanced gold eyeshadow. Brows were heavily defined with soft contour on the cheeks.

bts image of Mei Li all about the fringe

This look required a custom wig that I Cut a strong fringe before styling each section with the Sam Villa texture iron. Afterwards hair was teased at the root and shaped into volume with Fashion Works 12 and lots of Control Addict 28.

Bethany turned up the depth with a darker lip color to compliment Gunnar's wardrobe.

A similar technique was done on Sadie's hair

The following looks on both models contained custom wigs colored with various Redken copper and reds hues. Heat styled with a curling iron and Iron Shape 11.

Credits

Models || Sadie Ann Miller @millerannsadie

Mei Li Zheng @meilivzheng

Photography || Chelsea Marrin @chelsea_marrin

Wardrobe || Gunnar Deatherage @gunnardeatherage

Make up || Bethany Hood @thehouseofhood

Hair || Matthew Tyldesley @hairbymatt

Assistant || Hunter Zieske @hunterzieske

BTS making of UNIQUE

Money

Matthew Tyldesley December 13, 2017

I'm always excited to work with new creative teams and opportunities always present themselves. I was asked by one of the models, Rebecca Bien whom I had previously book for a hair color collection. She ask if I was interested and if I would be available to do her hair for a photoshoot

. She had booked Make up artist, Matt Goodlett whom I've worked with on several occasions and photographer, Ronnie Louis. She said the concept was to include "Big" hair and "Glitter" and somewhat disco theme... of course I said yes!!

I had never worked with Ronnie before so I was excited and I arrived at Joe Goodwin's photography studio were our collection would be photographed. I had brought some jewels, glitter, hair pads and hair extensions and a wig in my kit. Matt and I were inspired by the concept and worked together to create two looks.

for the first looks we wanted a long flowing look. I used a front lace wig that I lightly heat styled with a slight bend in the ends. I wanted to focus on the part so I took Redken Hardward Gel 16 and loose green glitter and mixed thoroughly. Using a color brush I applied the glitter in the center of the part and while hold the brush flat spread the color outwards. While Matt did Rebecca's make up The glitter gel had adequate time to dry and I finished the look with Control Addict 28.

Make up looked created by Matt included matching green lip color, defined brows and eyes and soft highlighter. Lastly a diffused dollar sign on the apple of her cheek. Nails were finished with a high gloss coat of black polish.

all that glitter....bts image of Rebecca make up by Matt Goodlett

We turned up the tunes and Rebecca posed for the camera.

For the second look. I brushed Rebecca's hair upwards into a high pony and secured with elastics. I used Redken's Fashion Works 12 working spray and my Tearsheet finishing brush to create a smooth finish. I then used an oversize hair pad by Kris Sorbie I bobbi pins to her scalp. The I tookcustom hair extensions colored with City Beats Coral and Pink and brown and blonde that I crimped with the Sam Villa Texture iron converged them together and strateigically wrapped them over the hair pad.

For make up, Matt artfully placed body jewels and shimmer and highlighter over Rebecca's body. He turned it up a notch with a smoky eye and deep pink lip hue. Lastly a diffused dollar sign on the apple of her cheek.

This collection was exclusively released by Bangstyle. We gave big hair, glitter and shimmer.

Credits

Model | Rebecca Bien @bec_e_model

Make Up | Matt Goodlett @mattgoodlettmakeup

Hair | Matthew Tyldesley @hairbymatt

Photography | Ronnie Louis @ronnielouisphotography

bts making of video of Money

Urbane

Matthew Tyldesley November 29, 2017

I love men's hairstyling and fashion. For this collection I was inspired by men's hairstyling from the past: 1950's and 1990's and the energy of big city life. With every photoshoot comes an amazing story but they are not without their own set of challenges that is always a learning curve.

For this collection I booked photographer, Steve Squall. I hired Steve last year to photograph another collection and worked on several published editorial spreads in the past. Steve does a fantastic job doing fashion photography and was a perfect fit for shooting a men's collection. I had on board make up artist, Isidro Valencia and Genna Yussman Greene on styling. I met Steve to discuss my ideas for the shoot and he loved the concept.

This is one of several collections I did for NAHA although it was not nominated, I was honored to have it was released exclusively by Bangstyle.

As I had mentioned earlier, photoshoots have challenges. I had all models booked and all was a go however I had an issue with a model that overbooked himself with his agency so I could not use him and on the day of model prep one of my models no showed. Fortunately I had lucked out and I was able to rebook both. I swear I have a photoshoot "Guardian Angel". Through it all you persevere and make it work with the team.

I practiced some of the looks on mannequins. I did some highlighting and tapered cuts along with various styling techniques. This would all help for the prep day with the models. I would be more inspired on prep day where I did both color and cut on the models and could work with their bone structures and skin tones.

The prep day was set a day before the shoot and lasted for seven hours. Ellis arrived and I decided to do an all over lightening process. I used Redken Flashlight with pH bonder. After getting him to a pale yellow I glaze his hair with Shades EQ glosses 07P, 09P and 09T.

I did a shear over comb cut on his sides and back and left the top length longer for styling.

On the day of the photoshoot I styled his hair with Hardware Gel 16 to create the finger wave.

On model, Justin I did a soft highlight using Redken Blonde Icing combined with pH Bonder. After processing I glaze the hair with 09T in Shades EQ gloss.

For his cut I did shear over comb on his sides and back and left a visible weigh line to build the silhouette.

Styling on the day of the shoot consisted of flat wrapping his hair with Thickening Lotion 06 with the Sam Villa Paddle brush. Hand styled with Move Ability 05 and finished with Control Addict 28.

On Micah's hair I did a heavy highlight with Blonde Icing and pH Bonder followed with a Shades EQ gloss in 07P.

For his cut I decided to do a faded mohawk using my Andis Clippers "Envy" and layered the top with my Sam Villa 7" shears.

The styling for the shoot day included paddle brush combined with hair dryer and Hardware Gel 16. Once hair was dry it was hear styled with Iron Shape 11 and 2" curling iron. For handstyling I used Mess Around 10 finished with Control Addict 28.

We shot early morning at Steve's studio. Lots of coffees and bagels kept us busy and content for a six hour shoot. I staggered models arrival times to give everyone enough time to prepare. We did wardrobe tests with each model to find the right look.

For make up Isidro did a fantastic job keeping the make up real clean with soft contour cheeks, lip balm and lots of highlighter to enhance model's cheeks and brow bones.

I submitted the collection to Lori Balsamian with Bangstyle. She loved the collection and requested to feature it as an exclusive collection.

Credits

Hair | Matthew Tyldesley @hairbymatt

Photography | Steve Squall @stevesquall

Make up | Isidro Valencia @valencia0612

Styling | Genna Yussman Greene @gennayussman

Models | Justin Sinkler @sinkler_115

Micah Severo Ruelas @micahsevero

Ellis Mitchell @ellismitch008

BTS making of video for Urbane

I am so grateful to this team, everyone did a stellar job.

I am so grateful to this team!!

Tropical Vibrancy

Matthew Tyldesley October 25, 2017

I was really excited when Redken released it's vivid hair color line, "City Beats" and I wanted to create a bold hair color collection for competition.

This collection was 1 of 5 shoots executed in the winter of 2016 for NAHA 2017. Although it was not nominated, I submitted the collection for publication and was honored to have it grace the pages of Beauty Launchpad Magazine.

I really had to think about a good concept but nothing had come to mind until I took a vacation to Key West with my husband, Eric. I figured I could take lots of photos for inspiration. I practically took photos of everything. Once I returned home I sorted through the images and found 3 sources of inspiration. The view of the Southernmost point beach front, two colorful shot guns homes on a residential street and a the beautiful Queen Angelfish from the Key West Aquarium.

Before attempting the looks on the models it was imperative to create the looks on mannequins first. I order several mannequins for practice from Pivot Point and created pattern on the mannequins and place different shades on different areas of the head. Afterwards I could analyze the looks and make changes when adapting the looks on the models.

Next it was time to book the photographer. I had recently done a couple photoshoots with Jenni Harper Young of Harper Young Photography. I asked her if she would be interested in shooting this collection and she gladly said yes.

I booked make up artist master, Isidro Valencia and designer/stylist Genna Yussman Greene to work on this collection. The date was set, the team and now for the models. I booked both models and clients for this one with models that had to be completely open to a drastic but amazing change. I had them come in for a 7 hour hair prep that involved multiple treatments, pre lightening, toning, coloring and cutting.

For Vickie, she had some grown out blonde ends with quite a bit of regrowth. I pre lightened her hair twice with Flashlift lightener and pH Bonder. After processing, shampooing and drying the hair the final colors of Broadway Blue and Taxi Cab Yellow were applied to her hair.

Vicki hair was previously lightened by me so I had to focus on her regrowth and do a decolorizing on her ends. Afterwards the final colors of Coral and Teal were strategically placed on her hair.

For Chris, I pre lightened his hair twice with Redken Flashlift lightener and ph Bonder. Lightening his ends first and then his root area. Pre tone with Shades EQ gloss 09P then I was able to apply Brooklyn Blue, High Line Green and Broadway blue to his hair.

I created this shag layered cut on Vicki with a soft side fringe and face framing layers. For Styling I round brushed the hair with Guts 10 for volume and set the curls with a 2" marcel ceramic Hot Tools curling Iron and Hot Sets 22. Hair was cooled and brushed brushed out and finished with Fashion Works 12 and Control Addict 28.

For Perri's haircut I lightly layered her hair and tightened up her fringe. Hair was styled with Guts 10 and Set with a curling iron with Iron Shape 11, Cooled, brushed out and set with Triple Take 32 and Shine Flash 03.

I did this undercut with my And is "Envy" clippers directly on scalp and layered the top length with my 7" Sam Villa shears. Hair was styled with Pillow Proof Primer, Argan 6 oil and Iron Shape 11. Finished with Mess Around 10 and Control Addict 28.

tearsheet from Beauty Launchpad Magazine

Credits

Hair | Matthew Tyldesley @hairbymatt

Photography | Harper Young Photography @jharrrper www.harperyoungphoto.com

Make Up | Isidro Valencia @valencia0612

Styling | Genna Yussman Greene @gennayussman

Models | Vickie Tang @lunarlurker

| Perri Fields @perrierleigh

| Chris Diaz (Heyman Talent Agency) @chrisryandiaz

The day of the shoot was a lot of fun, we started early at Jenni's Studio. We made sure to have plenty of food for everyone. It took two hours for each model. It is always a pleasure to have Genna and Isidro on set. Isidro created a soft smoky eye, nude lip and make up to enhance the facial features of each model. Genna did these "Net" dresses and tops for the the models for an aquatic feel and Jenni did an excellent job of capturing the looks.

I submitted the collection Beauty Launchpad Magazine editor, Alyson Osterman-Kerr. She loved the collection and wanted it exclusively for the August 2017 issue. The team and I were thrilled to see the spread when it upon it's release.

BTS making of video for Tropical Vibrancy

I am so grateful to this team. Everyone worked os hard. After the photoshoot I spend a final day changing the models hair to wearable colors. This shoot took over 24 hours and was worth every minute.