Final Image by Tony Welsher/Genna Yussman

Origami Girls

Matthew Tyldesley November 30, 2018

My friend and designer/stylist, Genna Yussman Greene is always full of ideas. She came into posession of a dressed that reminded her of paper dolls. She showed it to me and suggested I do paper pieces. My passions as both a hairstylist and artist ignited with the end result of three distinct paper wigs.

***Bangstyle exclusive collection

Genna directing model Briana on set with “Paula” the paper poodle

group photo!!! The team at Absolute Studio MGT with our “Paper” dolls

Below are the complete wigs. I spent several hours crafting them. I used cardboard to create the foundation and a glue gun to easily adhere the paper. I would cut several pieces in various sizes of the same shapes to create visual dimension. I would curl longer pieces around pencils to create curls. I chose to go with the color blue for all three.

my finished “paper'‘ blue hair collection

We photographed and prepped models at our newly rented larger space, “Absolute Studio MGT”. We originally booked only one model for this project, Briana Velazquez who who would be relocating to LA. On the day of the shoot model, Jasmine Graham stopped by the studio to say hello and we convinced her to get in front of the camera as we all had plenty of extra items on hand we quickly readied her for camera.

Photographer, Tony Welsher did a wonderful job capturing the models on camera. He and Genna chose the yellow backdrop and creating the appropriate lighting to give the shoot that cartoon-like feel.

I am so happy to be working with this team and we have some amazing work on the way. So grateful to Bangstyle who wanted to feature this collection.

behind the lens with Tony and model, Jasmine

I was also challenged with doing make up on set….My first love of course is hair but I started out in the salon doing a lot of prom and wedding make up. I always say, “learn the basics.” The hairpiece below that Briana is wearing was made of adhering several sheets of paper together and cutting thin sections parallel together and i snipped into the fringe to see her eyes once she was wearing it.

The below wig “Glamour Girl” on Jasmine was created with thin strips of paper I coiled around pencil and glued to cloud cut pieces of blue construction paper for a voluminous, campy-feel. Transporting the wigs was fun too….I had to carefully strap them into my car to avoid them getting smashed, torn or bent.

I love working with many different artists but working with the same allows for growth, contuniity and inspiration.

How I transported these wigs in my car so they wouldn’t get damaged

stay tuned to see what the artists of Absolute Studio MGT have in store.

double time: sharing the scene with Jasmine and Briana

CREDITS

Models | Briana Velasquez @valazqueztb

Jasmine Graham @jas_nicole22

Wardrobe/Retouch | Genna Yussman Greene @gennayussman

Photography | Tony Welscher @dawstudio

Hair/Make Up | Matthew Tyldesley @hairbymatt

The SUCCUBUS Chronicles

Matthew Tyldesley September 24, 2018

Succubus. Vampire. Demon. Creatures of the Night. Years ago I did a a collaborative series fueled by my love of horror films and halloween. It would exercise my passion for fashion and hair, produce two sequel, involve lots of talented artists, published three times and created an amazing experience. Looking back in retrospect we created a timeless body of work that is worth a revisit….The Succubus Chronicles

Succubus Origins image by Joey Goldsmith

dream team: discussing our vision captured image by Gary Barragan

Succubus Origins photo by Joey Goldsmith

The initial collection was conjured together with award winning make up artist, Isidro Valencia and with published photographer, Joey Goldsmith. The three of us discussed our love for all things macabre and dark and wanted to create a serious collection inspired by the folklore of the “succubus”. I was responsible with both hair and styling along with creative direction with both Joey and Isidro. We secured three models and got permission to shoot at the historical Culbertson Mansion in Downtown Louisville, Kentucky.

selfie with photographer, Joey and videographer, Blake

We spent an entire day at the eerie Culbertson mansion with its beautiful construction and full of historical antiques. I was not allowed to use hairspray whatever on the premises as it would collect in the air and unto the vintage heirlooms. That was a fun challenge. I was also in charge of styling and purchased expensive garments from Goodwill of which I paired jewelry and accessories.

Joey did an amazing job of telling a story with the three models we had. He scouted various areas of the mansion prior to setting up lights and for staging every area we utilized. Jacey Calloway was our lead who created the allure and beauty a succubus needs in order to drain the life and energy from her victims. Chris Diaz and Erica Goldsmith play the unsuspecting couple that venture into the home of the succubus. As the night progress so do Jacey’s power and both Erica and Chris become creatures of the night.

styling Elora’s mane. Image by Gary Barragan

s-3NyELzD7gs8d9GXPYdnY3FjrUSIx3wFWjncudEfQQ,RkZFwhNx8gWCqU9AiGMtuxO5vhx0cLcjX5LFOQBBgR0.jpeg — Succubus Origins image by Joey Goldsmith

Isidro created a very clean palette that encompassed the sultriness the models needed but turned it up a notch when the Succubus turned into her dark form. Heavy kohl rimmed eyes and defined brows with lots of contour and red lips. For hair I made a lot of custom extensions but wanted lots of texture with curls and lots of volume. Kind of the old world meets the new world for a timeless feel.

bts of my working area: tools and vision board to bring the vision to life

We had custom nails designed by nail designer Maritza Cabalerro and had bts imaged photographed by Gary Barragan. The collection, “Succubus” debuted in Australia’s Like a Lion magazine fall issue.

Teaser for the upcoming Succubus-Incubus fashion editorial. Goldsmith photography Matthew tyldesley Redken artist Valencia make-up Liberty Designs Dark Heart Creative

Succubus Incubus photo by Joey Goldsmith

amazing working design bts by Genna Yussman Greene worn by Jacey

A sequel was brought up a year later and we wanted to go bigger and harder with this one. So many ideas came to mind but we knew the fashions would play a larger role for this and so we asked designer Genna Yussman Greene to create a collection for a follow up to our Succubus. She created a very slick and sexy collection in dark hues of red, violet and black featuring various textures, slim fitting and strategically showed off skin.

SUCCUBUS BTS VIDEO BY DARK HEART CREATIVE

working design bts by Genna Yussman Greene worn by Erica and Elora

We talked about using Jacey as our lead and inviting both Erica and Chris back but needed to up the ante and added two new models, Elora Antunez and John Wells. We split the shooting in two days. Day one was at ThoughtFly Studios and focused more on the artistry of hair and make up and was strictly beauty images. Day 2 was on location in full fashion editorial mode. This way we created two collections with two completely different vibes using the same models.

Genna’s original designs based on our vision per our meetings

This time we got permission to use the lovely home of Janice Carter Levitch who had home in the highlands: Old gorgeous home covered with lots of shrubbery, stones and trees. There were lots of areas outside that provided a beautiful landscaped to create the darker world of the Succubus.

wardrobe touch up and model posing inspiration with Genna

capturing both stills and video of Jacey and John with Blake and Joey. Image by Gary Barragan

We again invited photographer, Gary Barragan back again to shoot bts images and brought in videographer, Blake McGrew who filmed promotional teasers and a small documentary. Maritza Cabellero was gracious again to create new set of nails for all the models to wear.

John and Erica on set with Joey. Image by Gary Barragan

working design bts by Genna Yussman Greene worn by Jacey

We spent an entire day (14 hours) staging, prepping models and photographing all models. We were tired but knew we had made magic. Isidro pushed the makeup much more: much darker and harder and I turned up the hair full fashion runway volume with classic waves and vampy curls.

Joey capturing Elora behind the lens. Image by Gary Barragan

our creatures of the night, Elora, Jacey & Chris

The collection, “Succubus / Incubus” debuted an impressive spread as well as grace the cover of Imperial Magazine’s fall issue and our beauty collection, “Succubus: Creatures of the Night” was a Bangstyle exclusive collection.

I am beyond proud of these collections, the amount of work that went into them and the artists that combined their gifts and talents to create these timeless collections.

so much fun on set. image by Gary Barragan

Succubus: Children Of The Night photo by Joey Goldsmith

CREDITS

Photography/Creative Direction | Joey Goldsmith @joeygoldsmithphoto

Hair/Creative Direction | Matthew Tyldesley @hairbymatt

Make Up/Creative Direction | Isidro Valencia @valencia0612

Wardrobe | Genna Yussman Greene @gennayussman

MODELS

Jacey Calloway @hownowmeowcatt

Erica Goldsmith @ericagoldsmithactress

Chris Diaz @chrisryandiaz

Elora Antunez @mermaidqueen25

John Scott Wells @john_scott_well

BTS Photography | Gary Barragan @photobygaryb

Videography | Blake McGrew | Dark Heart Creative @darkheartcreative

Make Up Assistant | Anna Catalina Perez @anacperezhmua

Wardrobe Assistants | Kali Shmuckie | Jamie Boston Guest

Special Thanks to Culbertson Mansion, Like A Lion Magazine, Imperial Magazine, Bangstyle and Janice Carter Levitch, Eric Baker and ThoughtFly Studios.

Jacey behind the lens with Joey. Image by Gary Barragan

the make up master working on his canvas

with my Bestie, Isidro. Image by Gary Barragan

memorabalia: digital tearsheet from Like A Lion

memorabilia: featured collection from Bangstyle

REDKEN NBT 2018 Reunion

Matthew Tyldesley September 12, 2018

It’s been an entire year since I had won Redken’s NBT (Next Big Thing) 2017 hair color contest along with five other winners and spent an entire fun filled week together in Los Angeles. We have managed to watch each others successes through social media and stay in contact through group chats.

I've stayed in close contact with last years winners and have watched their growth in the last year on social and group chats. We had really bonded and really wanted to spend time together. It was a reunion and amazing two days spent with fellow Redken artists, Kyle Pinneo, Nikki Diedrich, Aundreya Shae Rich, Woodward Bartlett and Cheryl Bakke.

I arrived in sunny, Los Angeles Wednesday evening and was hosted in downtown at the Intercontinental Hotel. The interncontinental is the second tallest in LA at a grand total 70 stories high in the sky. That evening I met the 2018 winners on the rooftop bar for a cocktail.

Selfie with NBT 2018 winner Brittany VanDyke

The next morning I awoke to ready for Venice Beach with my buddies. After a 45 minute Uber ride we found a restaurant on Venice Beach for brunch and bloody marys at Candle Cafe & Grill.

Afterwards we layed out for three hours enjoying the sun and surf. lots of people watching and really reconnecting after a busy year. We took lots of photos and enjoy the ocean’s monstrous waves. Ate mango and watermelon from a beach vendor while lastly walking the strip and checking out the local businesses.

selfie with Kyle who is also a 2018 winner!

Afterwards we got boarded back into Uber and headed back to the hotel for a two hour rest and to ready for the big rooftop party in Beverly Hills.

with Bangstyle’s Ashlee Levitch and Lori Balsamian

We arrived in style from Uber at SIXTY Beverly Hills and entered the elevators to the private rooftop Redken/NYX party. We arrived to see our work on the walls along with video projection of everyone that attended projected on the screen above the pool. We had an exclusive cocktail menu and were served light appetizers.

this years NBT winners Karla Valenzuela & Bri-Anna Burkley

my work model: Alexis Gibson make up: Isidro valenica Photography/styling: Genna Yussman Greene

The appetizers were not enough and we were starving so afterwards we went to Quarters for Korean BBQ.

I am so thankful to Redken and to all the artist involved and to all the cool people I got to meet. This was an amazing experience I hope to experience in the future again. Stay humble my friends.

My Vintage Valentine

Matthew Tyldesley April 4, 2018

Romance, Beauty, love and all things pretty. I have wanted to do a Valentine Themed photoshoot for some time. My creative partner, Genna Yussman Greene suggested we do one at the beginning of 2017. Genna had put together some vintage dressers and I wanted to do some classy updos and polished hair. We enlisted our buddy, Isidro Valencia for make up and two gorgeous models and our team was set.

We wanted to fuse romance, with big hair and vintage styling for a timeless feel. Genna ordered a custom floral backdrop to be used for the shoot. We chose two gorgeous models, Emily and Kristina. We have worked with both before and chose both girls for their beautiful facial structures, Their tall lean looks and their positive attitudes on set.

This collection was release exclusively by Bangstyle as a featured collection. The staff at Bangstyle have been so supportive of the work we do and they said the timing for the release was perfect.

For Make up Isidro created a soft look consisting of soft smoky eyes, pink pastels color on eyes, shimmer, rosy cheeks and soft contoured cheeks.

Spring make up 2018 by Isidro modeled by Emily

For This undo I converged all of Kristina's hair upwards into a ponytail I then added a long hair pad and a large wefted hair extension and form the hair over the pad into the shape using Fashion Works 12 and a finishing brush from Tearsheet. Control Addict 28 was used to finalize the look.

For this Fishtail undo, I fishtailed braided random sections on Emily's entire head then with the ends pinned them between the sections created for the fishtails.

This updo was a lot of fun. I was watching a lot of the old "Dynasty" so I did this timeless, voluminous undo with Redken's Guts 10 for volume. Next hair was pulled upwards into a couple of ponytails. A small hair pad was used for the bump on top that hair was covered with Emily's hair using Fashion Works 12. I smoothed the hair using a small finishing brush. The other ponytails that hair was backcombed, smoothed and rolled into shape with bobbie pins. Finished with Control Addict 28 and Shine Flash 03.

The vintage look was set using Iron Shape 11 and Sam Villa's marcel iron and pinned to cool. Afterwards the hair was brushed out using Tearsheet's static free large tail comb and Fashion Works 12. No bend clips were placed in the hair to set it while Isidro finished Emily's her make up application.

Kristina's hair was set in the same fashion with Emily's only different placement and finished with Control Addict 28.

Credits

Photography | Wardrobe | Set Design | Genna Yussman Greene @gennayussman

Hair | Matthew Tyldesley @haibymatt

Make Up | Isidro Valencia @valencia0612

Models | Kristina Russ @kristina_russ

Emily Bennett @emilybennett_

Money

Matthew Tyldesley December 13, 2017

I'm always excited to work with new creative teams and opportunities always present themselves. I was asked by one of the models, Rebecca Bien whom I had previously book for a hair color collection. She ask if I was interested and if I would be available to do her hair for a photoshoot

. She had booked Make up artist, Matt Goodlett whom I've worked with on several occasions and photographer, Ronnie Louis. She said the concept was to include "Big" hair and "Glitter" and somewhat disco theme... of course I said yes!!

I had never worked with Ronnie before so I was excited and I arrived at Joe Goodwin's photography studio were our collection would be photographed. I had brought some jewels, glitter, hair pads and hair extensions and a wig in my kit. Matt and I were inspired by the concept and worked together to create two looks.

for the first looks we wanted a long flowing look. I used a front lace wig that I lightly heat styled with a slight bend in the ends. I wanted to focus on the part so I took Redken Hardward Gel 16 and loose green glitter and mixed thoroughly. Using a color brush I applied the glitter in the center of the part and while hold the brush flat spread the color outwards. While Matt did Rebecca's make up The glitter gel had adequate time to dry and I finished the look with Control Addict 28.

Make up looked created by Matt included matching green lip color, defined brows and eyes and soft highlighter. Lastly a diffused dollar sign on the apple of her cheek. Nails were finished with a high gloss coat of black polish.

all that glitter....bts image of Rebecca make up by Matt Goodlett

We turned up the tunes and Rebecca posed for the camera.

For the second look. I brushed Rebecca's hair upwards into a high pony and secured with elastics. I used Redken's Fashion Works 12 working spray and my Tearsheet finishing brush to create a smooth finish. I then used an oversize hair pad by Kris Sorbie I bobbi pins to her scalp. The I tookcustom hair extensions colored with City Beats Coral and Pink and brown and blonde that I crimped with the Sam Villa Texture iron converged them together and strateigically wrapped them over the hair pad.

For make up, Matt artfully placed body jewels and shimmer and highlighter over Rebecca's body. He turned it up a notch with a smoky eye and deep pink lip hue. Lastly a diffused dollar sign on the apple of her cheek.

This collection was exclusively released by Bangstyle. We gave big hair, glitter and shimmer.

Credits

Model | Rebecca Bien @bec_e_model

Make Up | Matt Goodlett @mattgoodlettmakeup

Hair | Matthew Tyldesley @hairbymatt

Photography | Ronnie Louis @ronnielouisphotography

bts making of video of Money

Anomaly

Matthew Tyldesley November 15, 2017

I love Avant Garde hairstyling, anything goes. This collection stems from my love for all things horror and sci fi. I wanted this collection to have the asian horror feel to it and the models would become these beautiful, macabre "mutants". I wanted the hair to create visual movement, that similar to water pouring from a pitcher.

The complete collection photographed by Jacob Roberts

I knew I did not want wardrobe for this collection and instead opted for body make up by award winning make up artist, Isidro Valencia. We had previously worked together with photographer, Jacob Roberts who shot Isidro's Make up collection a year prior. I knew I wanted him to photograph this collection based on his style of photography.

The team for "Anomaly"image by Derek Hibben — The team for "Anomaly"
image by Derek Hibben

This collection was 1 of 5 shoots executed in the winter of 2016 for NAHA 2017. Although it was not nominated we were honored to have it featured on Bangstyle.

I did some preliminary sketches for inspiration but was most inspired when I visited a local hair shop and fund two-toned hair extensions in various lengths. I took them home and quickly unpackaged them. I hand cut wire mesh to create the base for the hairpieces by shaping them into "stair like" pieces in various lengths.

I then meticulously hot glued the extensions parallel onto the mesh frames. The top pieces were created by cutting the hair away from the "weft" and sewing them into the shape to dorm the top of the hairpieces.

model Max Whelanmake up Isidro Valencia — model Max Whelan
make up Isidro Valencia

I love creating something that will eventually be adapted to the model's head. I was very happy with models I booked for this collection. I wanted both male and female models.

the blonde shape.... you can see were the top is made of the wefted piece from hair extensions

model Jasmine Grahammake up Isidro Valencia — model Jasmine Graham
make up Isidro Valencia

To adhere the hair pieces to each models head, scalp hair was cornrowed to create a supportive base for hair and bobbie pins. The top pieces were created by cutting hair extension at the "wefted" (where the hair was sewn together) coverging them together with needle and thread.

styling hair on MaxImage by Derek Hibben — styling hair on Max
Image by Derek Hibben

Prep time for each model average 2 1/2 hours for both hair and make up for a total of 7 hours. We started early on a cold morning fortunately I rented a nice studio space at Breckingridge Inn. We staggered the models so they would be fresh and energized for their time in front of the lens and to give us adequate time to ready each model. I made sure to have plenty of food on set to keep everyone happy.

Working with Isidro is amazing. We always pair well together on set. He created a red contour look on each of the models bodies an faces, Dark rimmed eyeliner on the female models and red lips on all models.

it takes a village working with isidro to prefect the look on max

I loved the lighting set up and the way that Jacob photographed the models. Each of the models really brought the characters to life,

checking images on camera | selecting the best picture of each model

discussing the subjects on cameraimage by Derek Hibben — discussing the subjects on camera
image by Derek Hibben

I submitted the collection to Lori Balsamian at Bangstyle and she loved the collection and wanted to exclusively feather it.

Credits

Hair | Matthew Tyldesley @hairbymatt

Photography | Jacob Roberts @jacobroberts.photo

Make up | Isidro Valencia @valencia0612

Models | Jasmine Graham @jas.nicole22

| Brooke Taylor @modelbrooketaylor

| Max Whelan @notrealmaxwhelan

bts making video of Anomaly

I was so grateful for the team. It's amazing to see a collection materialize from a concept start to finish. The process can be time consuming booking all the right people and gathering an building all the components but when everyone brings their talents that when magic is created.

Redken NBT part I

Matthew Tyldesley September 20, 2017

Well I decided to start a blog so here is my first post. The last four weeks have been crazy busy and I had been meaning to some how showcase my experience. Better late than never I say.

I was named one of The Next Best Thing (NBT) by Redken based on several hair color & styling challenges I had to post on Instagram for several weeks. The prize for winning would be an all expense trip to L.A. for a week of educational and inspirational experiences for six winners.

I figured I had nothing to lose. I was so happy when photographer and designer Genna Yussman Greene agreed to shoot and style all the shoots. I booked three make up artist and a total of six models for each challenge.

Selfie with Model, Maryah Walters make up by Kelsey Taylor Fell

Genna and model, Alexis Underwood make up by Isidro Valencia

on set with Genna Yussman Greene & Isidro Valencia

Selfie with model, Alexis Gibson Make up Andrea Ahl

When Redken announced the winners. I was overjoyed as was Genna. Whether I won or not, I really just wanted to do the photoshoots and I love a good challenge. Winning the contest meant a lot to me and I was fortunate that all my clients willingly rescheduled their appointments.

my winning images make up by Isidro Valencia, Andrea Ahl & Kelsey Taylor Fell.models L to R Rebecca Bien, Jacey Calloway, Maryah Walters, Samantha Roman, Alexis Gibson & Alexis Underwood — my winning images make up by Isidro Valencia, Andrea Ahl & Kelsey Taylor Fell.
models L to R Rebecca Bien, Jacey Calloway, Maryah Walters, Samantha Roman, Alexis Gibson & Alexis Underwood

Flying to L.A. was so exciting as I had no idea what the week would entail other than the itinerary that Redken had emailed to me. Other than two of the winners I had never met the other winners. After spending a week with a group of people you really get to know them. I had a wonderful time meeting and spending time with Redken artists Kyle Pinneo, Nikki Diederich, Aundreya Shae Rich, Woodward Bartlet and Cheryl Bakke.

Redken hosted us at the Standard Hotel in downtown L.A. I went to the rooftop upon arrival and greeted the other artists that had arrived. After a cocktail and meet and greet I retired to my room. The next day was a free day and a group of us went to Venice Beach to enjoy some sunshine. Afterwards, we headed back to the hotel to get ready to meet Rodney Cutler at the Kimpton hotel rooftop party.

The rooftop party hosted several make up artist, fashion bloggers & social media influencers and the NYX cosmetics top six make artists and the Redken social media team.

Rooftop Red carpet with Rodney and the winners

The next day we had a photoshoot mentored by Rodney at Bangstyle's office in Encino. We spent the entire day with the lovely staff of Bangstyle as well as photographer, Clair Huntsberger and NYX cosmetics make up artist, Susan Alba. Rodney gave amazing advice but didn't try to take over. My model Maria, was very sweet. I did a layered dry cut on her hair and created a wet like hairstyle with braids and elastics.

on set with Model, Maria Martin and Photographer, Clair Huntsberger

The day was a lot of fun and Bangstyle provided some awesome greek food and Sam Villa sent all us his new curling iron!! I was very happy with the images Clair took of Maria.

Image by Clair Huntsberger, model Maria Martin, make up Susan Alba

Selfie with model,  Maria Martin — Selfie with model, Maria Martin

Redken NBT 2017 winners photoshoot with Bangstyle & Rodney Cutler