LUSTRE

Matthew Tyldesley August 28, 2018

I was so excited to continue my editorial collaboration with fashion photographer, Jenni Harper Young (Harper Young Photography). This particular collection was inspired by holograms and pastel hair and fashion. Jenni had mentioned wanted to do a photoshoot with models that had blue and pink hair.

She had contacted me later and we started planning this collection. I recommend Genna Yussman Greene for Wardrobe and she wanted make up artist Becca Schell on board. Both of them played integral roles in this fashion collection. Genna had pieced together a wardrobe based on our concept along with accessories. A custom winglet she sewed together using holographic wrapping paper.

For make up Becca used bright pastels creating a beautiful, "doll" like make up. Eyeshadow was placed over entire lid and brow in strong pinks and blues on both models. Baby blue and pastel green lip color with strong baby pink blush with heavy highlighter.

hairstyles varied in length on each model ranging from lock flowing braided looks to short croppy cuts and fringed bobs.

For hair, I created various looks using several wigs. The look below was created using long hair pins that hair was woven through in a figure 8 pattern and heated using a hand held steamer. The hair setting took a couple hours to prep prior to the photoshoot.

models hair was braided to consolidate density and length for wigs

Utilizing wigs is efficient for on set photoshoots to drastically change a models look. The prep work is done prior to save time as some of the looks are very technical and time consuming to create. The hairstyle below is an example of one of the looks prepped prior to the shoot using various braid techniques.

The look below hair netting/hair veil was created using sewing thread and lots of patients. A front lace wig was used to create this look using the front hair line to execute the hair veil.

We all worked together to create a total of six looks on two model in eight hours. Genna pieced together a beautiful collection with metallic, textures in various materials in both pink, blue and holographic finishes in booth shine and matte nuances.

Jenni photographed the entire collection that was beautiful published by Elegant Magazine in a nine page spread. We are grateful to them for the feature and to everyone involved in this project.

it takes a village: Alli getting "dolled" up by Becca and I

Credits

Models

Alli Simms | @allisimmsmusic | Heyman Talent Agency

Lilly Smith | @lillylillysmith | Heyman Talent Agency

Photography | Jenni Harper Young @jharrrper

Wardrobe | Genna Yussman Greene @gennayussman

Make Up | Becca Schell @beccaschellmakeup

Hair | Matthew Tyldesley @hairbymatt

BTS making of video

Mannequins of the Mansion

Matthew Tyldesley January 2, 2018

Gunnar Deatherage is a man of many talents; Designer, Stylists, Creative Director. I was excited when he contacted me regarding hair for his upcoming fashion spread for The Voice Tribune. I was very excited as he said curly hair and the shoot would focus on a generation of wealthy, fashionable women in a huge home.

I was excited again to have the opportunity to work with make up artist, Bethany Hood and Photographer, Clay Cook would be photographing the collection. Models would be book from Heyman Talent Agency.

the entrance upon entering the Conrad Caldwell House

I think one of the best parts of this photoshoot was is the home which served as the backdrop to this collection. The Conrad Caldwell Historical Mansion with its haunting energy was rich in beauty and history with a haunting vibe to the past. I was mesmerized by the house and intrigued by it size, high ceilings and original decor.

Clay and the crew with cover spread model, Annilease

Bethany and I did hair and make up to prep the models at Gunnar's studio. For hair I prepped the models with Redken's Guts 10 for subtle volume and then I sprayed Iron Shape 11 on sections of the hair and used various curling irons. I used the new Sam Villa Curling iron on all models and on the youngest model I used the Kiss 5/8 curling wand to set the hair.

Clay Cook and his team did scouted various parts of the house to be used as backdrops to tell a story for the collection. Special lighting and test shoots were done prior to photographing the models. Special care was used when working with the actual antiques in the home which we were not allowed to move.

on set bts image of all models (Heyman Talent Agency)make up by Bethany HoodHair Matthew Tyldesley — on set bts image of all models (Heyman Talent Agency)
make up by Bethany Hood
Hair Matthew Tyldesley

The entire shoot last 10 hours and was published in the Fall 2017 Fashion Issue of the Voice Tribune.

The collection was a featured fashion editorial in The Voice Tribune Fall Fashion Issue 2017.

Gunnar doing final touch up on wardrobe on model, Journey

Credits

Mannequins of the Mansion @thevoicetribune

Creative Direction\Styling || Gunnar Deatherage @gunnardeatherage

Photography || Clay Cook @claycookphoto

Photo Assistants || Hunter Zieske @hunterzieske

Louis Tinsley @louistinsley

Chelsea Marrin @chelsea_marrin

Hair || Matthew Tyldesley @hairbymatt

Make Up || Bethany Hood @thehouseofhood

Models || Melissa Moore @melissamoore27

Annaliese Levy @annalieselevy

Annalise F.

Journey B.

Heyman Talent Agency @heymantalentagency

Location || The Conrad Caldwell House Museum @conradcaldwellhouse

BTS making of video for Mannequins of the Mansion

Tropical Vibrancy

Matthew Tyldesley October 25, 2017

I was really excited when Redken released it's vivid hair color line, "City Beats" and I wanted to create a bold hair color collection for competition.

This collection was 1 of 5 shoots executed in the winter of 2016 for NAHA 2017. Although it was not nominated, I submitted the collection for publication and was honored to have it grace the pages of Beauty Launchpad Magazine.

I really had to think about a good concept but nothing had come to mind until I took a vacation to Key West with my husband, Eric. I figured I could take lots of photos for inspiration. I practically took photos of everything. Once I returned home I sorted through the images and found 3 sources of inspiration. The view of the Southernmost point beach front, two colorful shot guns homes on a residential street and a the beautiful Queen Angelfish from the Key West Aquarium.

Before attempting the looks on the models it was imperative to create the looks on mannequins first. I order several mannequins for practice from Pivot Point and created pattern on the mannequins and place different shades on different areas of the head. Afterwards I could analyze the looks and make changes when adapting the looks on the models.

Next it was time to book the photographer. I had recently done a couple photoshoots with Jenni Harper Young of Harper Young Photography. I asked her if she would be interested in shooting this collection and she gladly said yes.

I booked make up artist master, Isidro Valencia and designer/stylist Genna Yussman Greene to work on this collection. The date was set, the team and now for the models. I booked both models and clients for this one with models that had to be completely open to a drastic but amazing change. I had them come in for a 7 hour hair prep that involved multiple treatments, pre lightening, toning, coloring and cutting.

For Vickie, she had some grown out blonde ends with quite a bit of regrowth. I pre lightened her hair twice with Flashlift lightener and pH Bonder. After processing, shampooing and drying the hair the final colors of Broadway Blue and Taxi Cab Yellow were applied to her hair.

Vicki hair was previously lightened by me so I had to focus on her regrowth and do a decolorizing on her ends. Afterwards the final colors of Coral and Teal were strategically placed on her hair.

For Chris, I pre lightened his hair twice with Redken Flashlift lightener and ph Bonder. Lightening his ends first and then his root area. Pre tone with Shades EQ gloss 09P then I was able to apply Brooklyn Blue, High Line Green and Broadway blue to his hair.

I created this shag layered cut on Vicki with a soft side fringe and face framing layers. For Styling I round brushed the hair with Guts 10 for volume and set the curls with a 2" marcel ceramic Hot Tools curling Iron and Hot Sets 22. Hair was cooled and brushed brushed out and finished with Fashion Works 12 and Control Addict 28.

For Perri's haircut I lightly layered her hair and tightened up her fringe. Hair was styled with Guts 10 and Set with a curling iron with Iron Shape 11, Cooled, brushed out and set with Triple Take 32 and Shine Flash 03.

I did this undercut with my And is "Envy" clippers directly on scalp and layered the top length with my 7" Sam Villa shears. Hair was styled with Pillow Proof Primer, Argan 6 oil and Iron Shape 11. Finished with Mess Around 10 and Control Addict 28.

tearsheet from Beauty Launchpad Magazine

Credits

Hair | Matthew Tyldesley @hairbymatt

Photography | Harper Young Photography @jharrrper www.harperyoungphoto.com

Make Up | Isidro Valencia @valencia0612

Styling | Genna Yussman Greene @gennayussman

Models | Vickie Tang @lunarlurker

| Perri Fields @perrierleigh

| Chris Diaz (Heyman Talent Agency) @chrisryandiaz

The day of the shoot was a lot of fun, we started early at Jenni's Studio. We made sure to have plenty of food for everyone. It took two hours for each model. It is always a pleasure to have Genna and Isidro on set. Isidro created a soft smoky eye, nude lip and make up to enhance the facial features of each model. Genna did these "Net" dresses and tops for the the models for an aquatic feel and Jenni did an excellent job of capturing the looks.

I submitted the collection Beauty Launchpad Magazine editor, Alyson Osterman-Kerr. She loved the collection and wanted it exclusively for the August 2017 issue. The team and I were thrilled to see the spread when it upon it's release.

BTS making of video for Tropical Vibrancy

I am so grateful to this team. Everyone worked os hard. After the photoshoot I spend a final day changing the models hair to wearable colors. This shoot took over 24 hours and was worth every minute.

Twisted Roots

Matthew Tyldesley October 11, 2017

I had really wanted to create a collection that would showcase my braiding skills. I remember I wanted simplicity for styling with a strong visual neck piece. I also wanted to work with models that possessed the texture of hair ideal for the collection I wanted to bring to life

In the past few years I worked with photographer, Clay Cook (whom I was nominated for a mens award in 2014). I had booked make up artist, Isidro Valencia and designer\stylist Genna Yussman Greene. Everyone was on board and loved the concept.

For booking the models, I had couple in mind that I had recently worked with on other shoots. I was so happy when they all agreed and were available on the day I had set up with the team.

selfie with model, Myah Danielle Winbush

Practice was imperative and I chose mannequins that had hair similar to the models I had booked. I spent a few weeks practicing different looks on them. I would at some point finish the look somewhat satisfied and wood return the following day to see if I was still feeling the hairstyle. If I didn't speak to me, I would redo the stylet. If it did then I sought to enhance the overall look.

I practiced the styles for several hours over a couple of weeks on Pivot Point Mannequins. I would send text images of my mannequins to Clay and Isidro so they would have an idea of where I was taking the hair.

photo of my mannequin image by Derek Hibben — photo of my mannequin
image by Derek Hibben

The Day of the shoot was on a Sunday at Clay's studio. I made sure to have lots of food and drink on set for the models. The shoot lasted for a total of 7 hours with at least 2 hours prep for each model. Wardrobe was easy as all models would be adorned with the large necklace. I remember being exhausted with tired hands after the shoot but I was happy because I knew we had made something amazing.

I tend to always overpack for photoshoots so I had plenty of hair extensions, irons and products at hand. The fun part is always creating the mess but not so much the clean up.

Tag team with my bestie and make up artist Isidro

I invited Derek Hibben on set to take bts images and he did an fantastic job. The looks were inspired by Asian and African hairstyles and from my own imagination.

Having a team is so crucial, I love working with Isidro he is able to balance the hair with the appropriate make up. Genna always have amazing ideas and always has really unique fashions and accessories. Working with Clay is always a pleasure, he has a great eye for balance and brings his creative touch to every project.

On model Centria I flat-straighten her long hair using Redken's Iron Shape 11. I deftly cornrowed her hair with Braid Aid 03 on scalp then transition the braids off scalp. I secured a high bun on top with elastic cord and adorned it with some of the smaller braids securing each layer with Fashion Works 12. I finished the look with Control Addict 28 and lots of Shine Flash 02.

model Centria Kaprisfinal Image Clay Cook — model Centria Kapris
final Image Clay Cook

Centria image by Derek Hibben — Centria
image by Derek Hibben

On model, Tyrah I diffused her natural texture and used clips and the heat of the hair dry to create and sustain the separation (space) in her rounded hairstyle. I then applied Hardward Gel 16 styling gel to create the braided veil. I did tiny brides around her hairline then forged them together at certain points with black rubber bands. I finished the look with Control Addict 28 and Shine Flash 02.

model Tyrah Burtonfinal image Clay Cook — model Tyrah Burton
final image Clay Cook

Profile shot of Tyrah and the "braided veil"

For model, Myah I did a directional blow dry the cornrowed her hair with Braid Aid 02. I added several wefted hair extensions that were micro crimped using the Sam Villa Texur Iron and formed into a disheveled, textured bun. I used Fashion Works 12 to separate the style and finished with Control Addict 28 and Shine Flash 02.

model Myah Danielle Winbushfinal image Clay Cook — model Myah Danielle Winbush
final image Clay Cook

For make up I gave Isidro free range. I had sent him only a couple inspirational images. I only request a strong lip of which we choose a bright tangerine for contrast. He created a beautiful arched brow and soft smoky eye. Post shoot Clay asked if I would be open to Black and White and I agreed as it would give a strong effect.

NAHA make up artist, Isidro paints model, Myah

Model Tyrah with close up of make up and braided hair veil

I submitted the images to Amy Dodds of American Salon Magazine. She loved the images and asked for them exclusively for print in the August 2017 issue. I was thrilled as was the entire team. Seeing our work in print is an amazing experience I am so thankful to Amy and the team.

Credits

Hair | Matthew Tyldesley @hairbymatt

Photography | Clay Cook @claycookphoto www.claycookphoto.com

Make up | Isidro Valencia @valencia0612

Styling | Genna Yussmane Greene @gennayussman

Assistants | Hunter Zieske @hunterzieske

| Louis Tinsley @louistinsley

Retouch | Jordan Hartley @jordanhartleyretouch

Models | Centria Kapris @cen_tria

| Tyrah Burton (Heyman Talent Agency) @tyrah_burton

| Myah Danielle Winbush @myahdanielle

I am so grateful for everyone involved in this project.

Below is the bts making of video of "Twisted Roots"

Twisted Roots Behind the scenes video